The “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)

Today’s episode explores the shift happening in mobile marketing through retention. Goodbye to the numbers game of purchase funnels, and hello to engaging customers in their mobile app journeys. Today’s guest is a mobile marketing journalist and analyst who breaks down what she calls the “engagement pyramid.”

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.