The Future of Micro-Influencers in Mobile App Growth- Ludie Veloso (AirBrush)

Today’s guest shares the story behind the “micro” social influencer campaign that exploded their app’s growth and became their number two growth channel. We’ll dive deep into what defines a micro influencer, the value they bring, the helpful ways to manage them for successful app marketing, and what the future of influencer marketing may look like.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.