The Opportunities of Shifting to In-App Advertising - Patrik Wilkens (Azerion)

Today’s guest makes a compelling case for why in-app advertising with mobile games is a missed opportunity for advertisers of non-gaming products, and why this opportunity is being missed.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.