The Power of Podcasts and Audio Ads for Mobile Marketers - Josh Brooks (M&C Saatchi Performance)

Today’s guest breaks down why performance marketers should consider podcasts and audio ads as part of their media mix. We’ll explore the opportunities within audio to tell a brand’s story to an engaged, niche audience as well as how to target audiences and measure audio ad performance.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.