The State of Retargeting in the Privacy-First Era - Pan Katsukis (Remerge)

Your host Tommy Yannopoulos celebrates Apptivate’s 100th episode milestone with a special interview of Remerge’s CEO and co-founder, Pan Katsukis. They tackle the big elephant in the room, what Apple’s ATT and iOS privacy changes mean for retargeting -- and why Pan is excited for the future. They’re also sharing a macro view on several trends in the mobile app economy as a result of these changes and Pan’s predictions for what this all means for mobile marketers.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.