Tracking Incrementality in UA - Moshi Blum (Adjust)

Do you know the true impact of your user acquisition activities? Today’s guest is passionate about incrementality and shares his expertise on incremental user acquisition, its significance, and its challenges.  

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.