Understanding African Markets for Mobile Games - Cordel Robbin-Coker (Carry1st)

Today’s guest has a background in investment banking and a passion for mobile games. His mission is to bring the world of interactives to Africa and to connect Africa to the world. Get ready for a fascinating, deep dive into the mobile gaming markets across the fastest-growing continent.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.