Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine)

Today’s guest says performance marketers are too numbers-driven. Take a step back from your KPIs and join us in considering the value of branding and the bigger picture of multi-touch, cross-interface experiences for consumers.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.