What the Data Shows About App Retargeting’s Viability – Patrick Eichmann (Remerge)

We’re kicking off 2022 by sharing an episode from The Business of Apps Podcast, featuring Remerge’s General Manager of the Americas, Patrick Eichmann. Patrick joins host Artyom Dogtiev to recap the release of Apple’s ATT framework last spring and how many thought app retargeting was doomed. Patrick also presents data on why retargeting remains a viable option for brands right now.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.