Why It’s the Right Time to Consider Investing in a DSP - Alexa Wieczorek (Electronic Arts)

While the cost of no-ID traffic on iOS remains low, there's a large opportunity on the table for performance marketers in the mobile app industry. Today’s guest focuses on programmatic DSPs for one of the largest game developers in the world. She discusses the barriers of getting into DSP investment, the advantages, and how to vet managed DSPs or go the in-house route.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.