Why the Climate Change Fight Needs an App – Lily Dempster (One Small Step)

Lily Dempster is the Founder and CEO of One Small Step, a free app using behavioral science and technology to help people reduce their carbon emissions through personalized carbon reduction plans and lifestyle changes. In this episode of Apptivate’s Women in Mobile segment, Lily takes us on her entrepreneurial journey, pivoting from working as a grassroots environmental campaigner to becoming an app founder in Australia. Listeners will learn why Lily decided an app would be the best way to address the gap she saw in the environmental movement to address climate change. You’ll find out how she brought her app idea to fruition and the biggest lessons she learned along the way.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.