Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)

Today’s guest is a connoisseur of mobile app marketing topics as the co-founder of one of the industry’s premier conferences. He explains why creatives may be the most important point of leverage for mobile marketers today and why performance creative agencies could become the new model for the industry tomorrow.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.