Why Performance Marketers Need to Revisit the Olden Days - Diane Le (Curtsy)

Much like how fashion trends cycle back in time, so are the strategies for growth marketers. Today’s guest, a long-time performance marketer, leans on an old-school mentality to measure growth and crack emerging social channels. Learn how she is adapting her marketing mentality to tackle today’s privacy changes.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.