How To Build and Differentiate Your Brand with Tim Smith
In this episode of Archibiz Unpacks Marketing, Bec sits down with Tim Smith, Archibiz's newest coach and mentor, to learn all about how architects can strengthen their branding. You’ll learn the reasons why architects should care about their brand and the importance of have a strong strategic foundation or brand strategy. Tim and Bec also discuss the importance of differentiating your brand and how architects can utilize branding to set them apart from the competition. They also break down what architects should do with marketing during a downturn, as well as tips for getting started on a rebrand. Plus, you’ll hear Tim discuss his thoughts on the age-old question: Should you put your name on the door? Connect with Tim on LinkedIn. Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.