#83: Real-time bidding: how online tracking helps serving ads

We all know this feeling. You search for a hotel in Paris and you keep getting ads for hotels and flights for weeks to come. Or something even scarier. You visit a blog post highlighting the first symptoms of a pregnancy. An hour later every single website on the planet advertises diapers and baby formulas. How is that possible? How do they know? And how did we get into this dystopia? All of this became possible with real-time bidding. The billion-dollar industry that tracks our every movement. Read more: https://nurkiewicz.com/83 Get the new episode straight to your mailbox: https://nurkiewicz.com/newsletter

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Podcast for developers, testers, SREs... and their managers. I explain complex and convoluted technologies in a clear way, avoiding buzzwords and hype. Never longer than 4 minutes and 16 seconds. Because software development does not require hours of lectures, dev advocates' slide decks and hand waving. For those of you, who want to combat FOMO, while brushing your teeth. 256 seconds is plenty of time. If I can't explain something within this time frame, it's either too complex, or I don't understand it myself. By Tomasz Nurkiewicz. Java Champion, CTO, trainer, O'Reilly author, blogger