041: Product Led Growth (PLG) Deep Dive und die besten Conversion Funnels mit Michael Bogner & JG

Hohe 7-stellige ARRs und mehr als 1500 Kunden ohne einen einzigen Sales Mitarbeiter. Michael und Julius steigen tief ein ins Thema Product-Led-Growth, die Nutzung unterschiedlicher Conversion Funnel und die Transformation eines Agentur-Modells zur SaaS Lösung ohne externes Kapital.

Om Podcasten

We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.