045: Category Design - The black art of Silicon Valley

Category Design ist im Silicon Valley in aller Munde, gewinnt im deutschsprachigen Raum jedoch erst langsam an Bedeutung. Julius unternimmt mit einem der Experten und Pioniere im Category Design in einen Deep Dive und schaut sich zusammen mit Marcel am Beispiel von Productsup an, wie man in der Praxis erfolgreiche eine neue Kategorie schaffen kann.

Om Podcasten

We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.