113: Björn Sjut macht B2B Marketing für SaaS Companies von early-stage bis Pipedrive und Asana

Björn Sjut’s Firma Bizmut spezialisiert sich auf B2B Marketing für Software-as-a-Service Firmen. Er teilt sein praktisches Wissen aus über 10 Jahren Online-Marketing mit dem Fokus auf B2B Performance Marketing, CRM und Analytics

Om Podcasten

We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.