🇬🇧187: April Dunford: How to Nail Product Positioning

April Dunford is the CEO of Ambient Strategy, a boutique consulting firm that specializes in positioning for technology companies. April has worked with over 200 companies across the globe, helping them grow faster by ensuring their offerings are clearly differentiated in the market.

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We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.