198: So entwickelt Commercetools CEO Dirk Hörig die E-Commerce-Plattform zum Global Champion

Today's episode is with Dirk Hörig, CEO of Commercetools, and we dive into the into factors that fueled their breakthrough and growth. Our host, Jannis Bandorski gets all the insights as he and Dirk dive right into it.

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We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.