201: Best Practices für B2B Referral Programme

Cello is the world’s first User-Led Growth platform that helps businesses to harness their most passionate users to drive word-of-mouth growth at scale. Our platform allows any SaaS product to be shared and discovered in only a few clicks. We are reinventing how companies sell and market products by inspiring and rewarding users to share the products they love.

Om Podcasten

We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.