220 - New User Acquisition vs Retention: What to focus on to hit 100m ARR

Can you build on a leaky bucket? The panelists discuss, if it is more suitable to focus on acquiring new customers or on retention in times of constrained capital. They take a more granular perspective and share best practices for sustained growth in a SaaS market that came under pressure.

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We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.