223: Brand in B2B SaaS - The Original Revenue Driver

Angeley Mullins is a seasoned Marketing & Commercial Executive ( CMO / CCO / CRO) with leadership roles across the US, EMEA, UK, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer ( CCO) at Resourcify, a digital platform that helps companies reduce their waste, increase their recycling, and promote a circular economy. Her experience focuses on commercial & operations growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations.

Om Podcasten

We talk about building software companies in Europe. In the ARRtist on AIR podcast, successful B2B SaaS founders, top investors, leading industry partners and experts provide their hard learnings, valuable tips and insights beyond the obvious. In the interviews, we talk to them about how software founders can increase ARR, how to scale an organisation, and which go-to-market strategies lead to success in the DACH market. How to improve the most important KPIs in SaaS and for B2B software? What added value do venture capital and private equity investors offer? Or is it worth bootstrapping a SaaS startup? In short: This podcast will help you scale B2B SaaS companies - informative, entertaining and straightforward.