Welcome to the Art of the Possible

In this inaugural episode, Digimarc’s Executive Vice President and Chief Technology Officer, Tony Rodriguez, and Chief Product Officer, Ken Sickles, share insights into the evolving landscape of digital content and product digitization. They discuss the impact of generative AI, the proliferation of new technologies, and the challenges and opportunities these advancements bring to the industry.Key Takeaways:(01:05) Solutions to problems, from recycling plastic containers to verifying the authenticity of digital media content.(01:29) Product digitization blends physical products into the digital world, opening new opportunities.(02:08) Generative AI and other new tools create significant opportunities for content creation.(02:36) New technologies can pose threats to important digital assets.(03:25) Digimarc utilizes digital watermarks for various innovative applications.(04:45) Communicating the authenticity of content is crucial.(06:35) Secure documents and financial instruments were early adopters of product digitization.(07:00) Digitized products offer benefits like authenticity, new relationships, revenue, cost savings, and valuable data.(07:20) More applications will benefit from product digitization, leading to exciting innovations.Resources Mentioned:Tony Rodriguez - https://www.linkedin.com/in/trodriguez/Ken Sickles - https://www.linkedin.com/in/kensickles/Intel - https://www.intel.comDigimarc - https://www.digimarc.comThanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations.#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology

Om Podcasten

Welcome to Art of the Possible, the podcast where we connect with experts who are leading the charge in digital transformation — solving real problems with real solutions. We dive deep into topics such as counterfeiting, plastics recycling, protecting content creators and consumers in an era of generative artificial intelligence, consumer engagement, supply chain efficiency and automation, and more. Join us to discover how advancements in digital identification and authentication are bridging the physical-digital divide and revolutionizing how we solve some of the world’s biggest challenges today.