Go To Market Strategy framework. Step 1 - capture trends into four puzzles.
Trends capture provides a 360 perspective of the external circumstances that affect product launch and go-to market startegy. While defining future objectives for a product or service, trend capture is used as a basis on which future go to market strategy assumptions are designed. Market trend capture involves getting four puzzles together: Puzzle 1: Understand trends in consumer needs (value propositions shift and expectations) Puzzle 2: Shifts in Consumer Perception of Value are dynamic, and it necessary to track the real-time Puzzle 3: Capture the cost drivers which trends are providing Puzzle 4: Grasp and track change and evolution of the niche Curious what trends capture presentation/visualization looks like? Please go to my post and study a few examples I have uploaded for you: https://arekskuza.com/the-innovation-blog/go-to-market-strategy-building-capture-market-trends/ Happy listening! Please provide feedback to contact@arekskuza.com