290. The Strategy Behind Making Consistent Print Sales with Joel Pilcher
This week’s interview is with Utah-based wildlife artist Joel Pilcher. His charcoal drawings are incredibly realistic, but the thing I loved most about this interview was hearing how much of a marketing guy he is. I’m going to spoil this interview for you a little bit to give you the details of Joel’s backend systems because that’s what I was really curious about when questioning him. About 90% of Joel’s income comes from print sales through Printify. He markets, advertises, and asks his customers to buy his products. Pair those business efforts with an outstanding art product, it’s no wonder he’s killin’ it with sales. Joel’s doing what he loves and making great money to support his wife and 5 kids. Also, a little tip that he shared with me after we stopped recording, he runs print sales (20% off prints) to launch every single new painting he puts out and he’s done it so consistently that his customers look forward to it. There’s so much to gain from listening to this chat, so let’s get to it. Let me know what you think of this week’s episode with Joel Pilcher. By the way, I’m offering a special holiday promotion to join the Academy FREE for the entire month of December: www.ArtistAcademy.co Join today and pay nothing to learn the 4th quarter sales strategies to help boost your holiday sales!