Interview with Woolly Mammoth's Deeksha Gaur

I sat down with Deeksha Gaur, Woolly's Director of PR and Marketing, to learn more about Woolly's success and the lessons she has learned as an arts marketer in the digital age. The main takeaway? Audiences crave this type of direct interaction and any company can do it. Although Woolly has "technologized" the lobby, coupling a more analog experience with social media elements can inspire a broad conversation around your organization’s art. 

Om Podcasten

This monthly podcast explores the intersection of technology and arts management through interviews, product reviews, humorous dialogue, and more! The Technology in the Arts podcast is produced by the Arts Management and Technology Lab, a research center of the Master of Arts Management program in Heinz College at Carnegie Mellon University. The AMT Lab staff currently includes Dr. Brett Crawford (Executive Director), Lutie Rodriguez (Chief Editor of Research), Angela Johnson (Podcast Producer), B Crittenden (Technology and Interactive Content Manager), and Devyn Hinkle (Social Media and Marketing Manager).