.ART's Helena Real on the new top-level domain for the art world
In this week's episode of the ArtTactic Podcast, Helena Real, head of the London office at the .ART Registry, joins us to discuss the new top-level domain created for the art world. First, Helena explains how they got access to the .art domain. Then, she argues why galleries, artists, auction houses, dealers and others in the art industry should switch from using a website ending in .com to .art. Also, Helena shares some metrics regarding how many and which influencers have adopted the .art domain.