Johannes Frohlich introduces us to his online startup Project Art

In this week's episode of the ArtTactic Podcast, Johannes Frohlich, co-founder and CEO of Project Art, joins us to talk about his online art startup. First, Johannes introduces us to Project Art, a crowd curated online art marketplace. Then, he explains how he thinks he can differentiate Project Art from competitors in the crowded art e-commerce industry. Also, Johannes touches on how they attract emerging artists to sell on their platform as well as their strategy for targeting collectors around the world.

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The ArtTactic Podcast, the leading podcast on the art market, covers a wide range of topics from art investment to general topics about the global art market industry. Each episode features an in-depth interview with a key art market figure.