Platform's Bettina Huang on Building an Art E-commerce Site
In this week's episode of the ArtTactic Podcast we are joined by Bettina Huang, GM and head of Platform, an art e-commerce experience that enables constant discovery with no barriers to graduating from art enthusiast to art collector. First, Bettina explains what Platform is and how it differentiates itself from other ecommerce sites in the art world. Then, she clarifies David Zwirner's affiliation with Platform and shares how she got connected with him initially. Also, Bettina tells us about why helping bring the art community together is such an important goal for Platform, especially during the pandemic. Lastly, she shares how galleries have responded to the idea of participating on a new e-commerce site.