As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this.  Oh, "read this if you..."

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Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.