Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor
To elevate your training, it’s time to take a page from the marketing playbook. In this episode, we’re joined by Bianca Baumann and Mike Taylor—co-authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning—to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in. Bianca, VP of Learning Solutions & Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on: Building a program content strategy that captures learner attention Leveling up with technology and measurement tools Tapping into the emotional drivers that make learning stick Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&D mindset through a marketer’s lens. Resources: Book: https://www.td.org/product/book--think-like-a-marketer-train-like-an-ld-pro/112507 Website: Bianca: https://www.biancabaumann.com/ Mike: https://mike-taylor.org/ LinkedIn: Bianca: https://www.linkedin.com/in/biancabaumann/ Mike: https://www.linkedin.com/in/miketaylor/