#30 Frans Riemersma of MarTechTribe discusses software selection secrets at the enterprise level

In this episode we have Frans Riemersma, who is the number one MarTech influencer in the Netherlands, and a thought leader all throughout Europe. He's passionate about marketing technology and for decades he's been designing technology stacks for companies like HP Adidas. Audi Unilever, Phillips, Ikea, and everything in between. Frans explains how years of marketing, software development and consulting have lead him to a software selection process which works. Learn how to avoid costly mistakes selection the wrong vendors and how to get the right people in the room to make the decision. Connect with Frans on LinkedIn and on martechtribe.com.

Om Podcasten

This podcast is produced for marketers who are focused on improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!