#66 Jon MacDonald Explains How to Improve Conversions And Why GA4 Will Not Be Enough

Welcome to the attribution marketing podcast, where we help businesses, brands and entrepreneurs get more out of their marketing and advertising spend.

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This podcast is produced for marketers who are focused on improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!