EP 02 - Danny McMillan - Amazon Marketplace Optimization and 3 Business Models to Avoid Risk

Find out how you can successfully validate your business in as little as a three-day period, before even launching and raising capital. In this episode, Danny McMillan explains how he went from a struggling student with learning difficulties to an Amazon FBA expert and a serial entrepreneur. Here are more awesome gold nuggets about today’s episode: How Danny overcame lightning bolts and adversity and used them as an opportunity to reset his life. Why a steely determination is one of the most effective tools in the learning process. The right questions you need to ask to validate your business before doing anything else. And why Danny focuses on three different business models to avoid risks. Stay awesome and listen below to hear how you too can take charge in transforming your life and validating you business model. SHOW TRANSCRIPT Steve: Everybody today on the Awesomer’s podcast we're gonna talk with Danny McMillan. Here's a little bit about Danny's background: Danny's an international speaker on Amazon marketing and optimization and he's an active ecommerce seller in the USA and in Europe. Danny has an open collaboration and sharing at its core with a drive to dismantle, optimize and share his deep learning, analysis, research and even his trainwrecks with peers and the community at large so that you don't have to experience the same pain. He's a survivor of the former music industry and a start-up serial entrepreneur without a doubt. For the last couple of years he's been focused on Amazon FBA. He's appeared on numerous podcasts including his own Seller Sessions which is the number one podcast for advanced Amazon sellers and he contributes to the industry Bible webretailer.com. Danny's been a guest speaker at all kinds venues across the world including the Smart China Sourcing Summit, the European Private Label Summit, the Private Label World Summit, The Great Escape and ZCon and so many more. I am thrilled to have Danny McMillan with me today. SPONSOR ADVERTISEMENT Steve: Okay everybody, welcome back to Awesomers. It's great to be back and today we have a special guest, Danny McMillan. How are you Danny? Danny: I'm good. Thank you for having me. Steve: It's certainly a pleasure to have you and I couldn't help from the accent to notice that that doesn't sound American. Where are you from Danny? Danny: I'm based just outside of London but I’m originally born in London. Steve: Okay, fair enough. and so I know you and and I already know that you're Awesomer but help our audience understand kind of what you do in your day to day world. What do you spend your time doing mostly? Danny: Okay. My life is split into various different areas though my day starts with Asia into the UK into the US. I run three businesses. One’s an Amazon product business where we’re in Home Kitchen and in Topicals. I’ve also got an agency with my partner Ellis who is the guy behind Jungle Scout. We’ve got a PPC service agency that does automation. It’s managed accounts as well. We can do international page like multilingual PPC and we mainly manage large accounts. I also got a service business as well which is in the construction industry. I also host Seller Sessions which we publish three times a week and I also do public speaking on all things Amazon. Steve: So basically what you're saying is you only work in about half time. That’s a pretty light scheduled there, very impressive. Knowing how many pots you’re hands are stirring at one time, plates you’re spinning - whatever metaphor you prefer, do you find it rewarding to you or stressful to you? Danny: No, I love every minute of it. I enjoy what i do. If I didn’t like it, I’d have to get it removed from my life. I got to that age, I’m 42 now. I want to enjoy my life. This is going to be stressful from time to time but if you are passionate about what you do, that’s what gets you up in the mornings.

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.