EP 27 - Casey Gauss - Expert Tips on Sourcing, Launching, and Selling on Amazon

“Be willing to put in the work to get to where you want to be; no more, no less.” On today's episode, Steve introduces us to guest Casey Gauss, CEO and Co-Founder of Viral Launch. Here are some key points on today’s episode: How Casey built his company, Viral Launch. Casey’s origin story as a young entrepreneur. How important it is to focus on your happiness. His prediction for Amazon and why it’s important for businesses to be optimized on the platform. So subscribe to the Awesomers podcast and learn more about Casey Gauss and his amazing entrepreneurial journey. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:22 (Steve Simonson introduces today’s guest Casey Gauss, CEO andCo-Founder of Viral Launch.) Steve: This is episode 27 of the Awesomers.com podcast, as always you can find show notes available at awesome Awesomers.com/27, that's Awesomers.com/27. Today my special guest is Casey Gauss which is a great example of an entrepreneur breaking out a normal and dropping out of college and jumping into the E-commerce world. Now Casey is a Co-Founder of Viral Launch which was a platform built and designed as a software, as a service platform to help Amazon sellers source launch and dominate on Amazon.com in the Amazon Marketplace to be more precise. So these are all third-party sellers. I was fortunate enough to meet Casey way back in the old days when he had just began and I really saw what wonderful potential this young fella had. And he's a brilliant guy regardless of his age. Certainly wisdom beyond his years and his quest for analytics, for measurement and performance is consistently above average for sure. That's what makes him Awesomer. Successfully, his company's performed over 30,000 product launches with 7,000 plus brands that are responsible cumulatively for billions of dollars and sales on Amazon. They've helped multiple products achieve number one best seller in their top level category in Amazon which is a great achievement. And fundamentally he has built this company which is a size at least of somewhere between 48 and 58 people at this point. And he's brought together extremely talented, developers and creative people and coaches and now management as well. So it's a real great pleasure to have Casey on the show today. Welcome back Awesomers, here we are again talking about all things awesome and today I have a very special guest Casey Gauss. How are you Casey? 3:02 (Casey starts to talk about Viral Launch.) Casey: I am doing wonderful Steve. Thank you so much for having me on this podcast. Steve: Definitely my pleasure. Help me pronounce your last name. I don't know that I've ever gotten it right yet.

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.