EP 42 - Andy Paul - Having the Right People to Build Relationships

Sales is a fundamental part of doing business. It doesn't matter what business you are in, you need to understand how to present your offering and how to convince other people to listen to you. On today’s episode, Steve introduces Andy Paul. Andy's had a successful sales career that has spanned literally four decades. He’s a global sales expert, hosts the Accelerate! podcast and also authored the Amazon bestsellers Zero Time Selling and Amp Up Your Sales. Here are more takeaways on today’s episode: Andy’s newly launched program called The Sales House. How to use data to help you make unemotional hiring decisions. Why having the right people who can build effective relationships both internally and externally are the key to scaling your business. And the four core habits you need to understand to establish relationships. So put on your headphones and learn how you too can master the art of selling. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:13 (Steve introduces today’s guest, Andy Paul). Steve: You're listening to episode number 42 of the Awesomers.com podcast. As always, you can go to Awesomers.com/42 to see all the show notes and relevant details. Today my special guest is Andy Paul. Now Andy's had a successful sales career that has spanned literally four decades. He sold everything from women's shoes to complex communication systems that sold for tens of millions of dollars. He's closed over half a billion dollars worth of products and services, selling for companies ranging from small businesses to some of the world's largest enterprises. Since he founded his company in 2000, he's been on a mission to educate sales leaders and sales professionals about the power of continuous education to transform their own performance. His message is getting out more and more as people are paying attention. He's actually number eight on LinkedIn's list of top 50 global sales experts and that's a hundred forty thousand people strong in terms of his following over on Linkedin. That's impressive indeed. His podcast Accelerate! has over 660 episodes. Good lord! That's a lot of episodes. His podcast Accelerate! by the way was also listed on Inc’s list of the top ten leadership podcast. Very impressive indeed. And his two award-winning books Zero Time Selling and Amp Up Your Sales were both Amazon bestsellers. What can't this guy do, right? Now, recently Andy has launched a new program called The Sales House and he's trying to help sellers today educate themselves and be able to be successful in such a dynamic and rapidly changing world. And we're going to dive into all of this and how it applies to you as we get in today's episode.

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.