EP 43 - Tom Jackobs - Story Telling: Making an Emotional Connection that Transcends Sales Process

Storytelling can be a great marketing and sales tool in creating human connections in the business world. On today’s episode, Steve’s special guest is Tom Jackobs. Tom is what he calls himself an impact pilot of his business. He has over 30 years of entrepreneurship experience and he helps other entrepreneurs generate more income through better selling strategy using the power of stories. Here are more key lessons on this episode: Using storytelling as a way to increase sales. What the Dramatic Impact Story Academy is all about. How to make an emotional connection that transcends the sales process. The Dear John Letter to Amazon as a real world example of storytelling and more. So listen to today’s episode and learn how you too can leverage the power of storytelling to grow your business. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 00:01:15 (Steve introduces today’s guest, Tom Jackobs.) Steve: This is episode number 43 of the awesome Awesomers.com podcast and you can just go to the Awesomers.com/43 webpage and you'll be able to find all the show notes, relevant details and even a link or two from time to time. Everything about this episode will be right there, Awesomers.com/43. Today my special guest is Tom Jackobs. Now to say Tom has been through a few things in his 30-plus years of being an entrepreneur is an understatement. He's definitely had more failures than successes, but wouldn't have it any other way. He sold his fitness business which he owned for nine years. Now after he'd made that sale of that business, he went on to become the impact pilot, which is a business designed to help entrepreneurs generate more income through better selling strategy and using stories to sell. Man oh man, I can't tell you how much I love storytelling as a methodology of marketing and sales and communication in general. It's really really effective. Now tom has a BFA degree from DePaul University in Chicago and he holds his private pilot license for single-engine airplanes, which he's had a lifelong dream and he achieved that over five years ago. Now I wanted to say a side note, he doesn't try to have impacts in that part of his piloting, but for selling he wants a big impact. Now, he's been a contributor to CBS radio in Houston and a guest on Great Day Houston, Univision television, Fox 26 News and many other Houston-related TV programs. He's also been a presenter at the Small Business Development Center in Houston, Texas. Tom has a really unique way of kind of just cutting right through it and getting to the heart of storytelling. Every one of us, in fact you listening, you have a story to tell. This really is the genesis of the Awesomers.com podcast.

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.