EP 48 - Jason Berkowitz - SEO is Not Dead: Why SEO is Still a Crucial Part of Digital Marketing

SEO is Not Dead: Why SEO is Still a Crucial Part of Digital Marketing A successful SEO campaign can deliver more traffic, increase customer and leads as well as help your business get to the next level. Today’s Awesomers guest is Jason Berkowitz, founder of Break The Web and SEO Services New York. Jason has managed marketing campaigns for some of the world’s most significant brands. Here are more key points on today’s episode: What is NLP (Natural Language Processing). How to keep up with Google's ever changing algorithm. Why Amazon can be following a similar path to Google in regards to customer and search experience. What to do if your website is not ranking. So listen to today’s episode and learn expert insights about SEO and Digital Marketing and how it can help your business. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:53 (Steve introduces today’s guest, Jason Berkowitz.) Steve: You're listening to the Awesomers.com podcast episode number 48 in our growing series. Our daily drops are just keep adding up, don't they? Our tradition as we've established over these last 48 episodes. All you have to do is go to Awesomers.com/48 to see relevant show notes and details and perhaps even a link or twos that we throw in. Sometimes we're forgetting the links. If you notice that by the way just go to our page and comment, leave us the contact form and leave us a comment tell us what we did right or tell us what we did wrong. Either way we welcome your feedback. Now today my special guest is Jason Berkowitz. And I really enjoyed my conversation with Jason because we got into some of the nitty-gritty and some of the history behind SEO. Now a little background on Jason, little context. Since 2009 Jason has been an active leader in the New York City Digital Marketing Community. Founding two successful firms, Break The Web and SEO services New York. Since the inception, Jason has managed marketing campaigns for some of the most significant brands of the world. And he carries a unique philosophy when it comes to campaign success. In his spare time Jason could be found falling from the sky as an amateur skydiver. This is not a chicken little story. We definitely are not worried about anything fallen from the sky. And we talked about in the episode SEO is alive and well. And I believe that some of the techniques that the Jason shares and some of the concepts that he shares within this will be very instructive to any digital marketer or E-commerce entrepreneur or really any offspring who wants to understand the internet in general out there. Hello Awesomers, it’s Steve Simonson and I'm back again.

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.