EP 55 - Rick Cesari Part 1 - Billion Dollar Branding with Direct Response Marketing Techniques

Billion Dollar Branding with Direct Response Marketing Techniques Direct response marketing is a great tool for any business to engage with their target customers and drive immediate action to buy. On today’s part one of a two-part episode series, we are introduced to Rick Cesari, a pioneer in the Direct Response advertising industry. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. Rick is also a best-selling author, speaker and consultant and a brand strategy guru. Here are more key points on today’s episode: His new book called Building Billion Dollar Brands. How he learned marketing firsthand. How you can download The Five Keys to Building a Great Brand from Rick’s website. His marketing experience with big names such as Juiceman, Sonicare and George Foreman Grill. So listen to today’s episode and learn valuable insights about Direct Response Marketing and how it can help your business. 1:36 (Steve introduces today’s guest, Rick Cesari.) 4:07 (Rick talks about his origin story.) 21:42 (How Rick learned marketing by actually doing it.) 27:17 (How to download The Five Keys to Building a Great Brand from Rick’s website.) 39:26 (Rick talks about George Foreman Grill.) 55:30 (Steve shares a story about a time he launched a product with a huge apparent value.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:36 (Steve introduces today’s guest, Rick Cesari.) Steve: You are listening to the Awesomers.com podcast episode number 55. And as the tradition has been well-established, now all you have to do is go over to Awesomers.com/55 to find all the relevant show notes, details, links and in this case a link to the very special book that is being released today by our special guest Rick Cesari. Now Rick has helped major brands including brands you've heard of GoPro, George Foreman Grill and others. Put together these billion dollar brands all through Direct Response Advertising as we like to call it. His current book that he's just released and now available is called Building Billion Dollar Brands and it aims to put valuable knowledge of the big brands in the hands of inventors, small business owners, entrepreneurs of any kind Amazon sellers, E-commerce guys and others to create innovative successful marketing campaigns. Now Rick is a best-selling author, speaker and consultant and he's a brand strategy guru for sure. And we're lucky that Rick today is bringing us his expertise to talk about branding and video marketing and so much more. Today is a very special episode because we're going to do a part 1 episode out of a two part series with Rick and these are both long-form interviews

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.