EP 82 - Michael Pinkowski - Scrum: The Art of Doing Twice The Work in Half The Time Book Review

Scrum: The Art of Doing Twice The Work in Half The Time Book Review Scrum is a framework for software development and project management which focuses on the team working as a unit to reach a common goal. Today’s podcast is a Book of the Week episode. Host Michael Pinkowski, introduces us to the book, Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland. Here are some major key points on today’s episode: Scrum’s first concept - collaborate. The 3S words - Scrum master, Sprints and Stand Up. How Scrum relates to happiness. The questions to ask everyone at the end of each sprint. So jump aboard and learn how you too can use Scrum to improve productivity in your team. 01:15 (Michael Pinkowski introduces the Book of the Week, Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland.) 04:34 (Scrum started when author Jeff Sutherland worked with the FBI on a project called Sentinel.) 24:37 (Time is no longer a linear arrow but a cycle.) 27:13 (Michael discusses some of the axioms in the book.) 40:24 (How to apply Scrum in your business.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Michael Pinkowski introduces the Book of the Week, Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland.) Michael: Hello, my name is Michael Pinkowski and welcome to Awesomers.com. I am your sometimes guest host to give Steve a break from doing all these. And this is episode 82. We're going to do a book of the week, this week, if you are ready. And the book is Scrum: The Art of Doing Twice The Work in Half the Time by Jeff Sutherland, he is a co-creator of Scrum. Scrum is, this a development platform, it's a way of developing software, working on projects things like that, you probably heard about it, I'd heard about it. And number of years ago, I ran across this book and I just thought, man I really like these principles. I really want to know more about it and so I read it, I've listened to it again and again. And now in my current position of trying to get a company growing and do a lot of software development, it came back into my mind and I thought I'd share it with all of you. So let's get into a little bit, first of all they say in a small company that everyone is in sales and that's true, because you know, nothing happens until somebody makes a sale, but it's also true that everyone is a project manager, right? In a small company Steve and I used to say all the time, everybody's got three jobs you know, somebody would come in and say, “But, but, but, what about? I don't know how to do this.” We'd say, “Listen,

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.