TikTok for Amazon Sellers with Expert Maayan Gordon

https://awesomers.com/166 PODCAST SHOW NOTES - Special Guest Expert Maayan Gordon Let's talk about TikTok - and why it matters to Amazon Sellers and eCommerce companies in general.Our expert Maayan Gordon (who has over 1.7 million TikTok followers) will help us decode the mystery that is TikTok. Technically if you are under the age of 25 you probably already have it installed, but if you, like me, had the chance to watch Gilligan's Island you probably have no idea what TikTok is and how to use it. Even if you have heard the name you are unlikely to have the app installed or understand the opportunity. Top 10 Things To Know about TikTok for 2020  1. Tik Tok has had over 1.5 Billion downloads. Facebook's attempt to copy TikTok called Lasso has only had around 70,000 downloads. The start up has the edge! 2. The vast majority of TikTok users are Gen Z. Around 66% of the current user base are under 30 years old. This is not a surprise to Steve because he is almost 50 and doesn't have the TikTok app. (yet) Adults, especially millennials are downloading an a VERY rapid rate in late 2019 and early 2020. The inflection of users may be happening. 3. Americans alone have invested over 23 million dollars on TikTok's virtual currency. Why? They want to buy stuff. Although the American share of users is only around 10% globally on TikTok they account for almost 1/4 of the total purchases. There are several lessons in there. Global in app purchases in 2019 passed 75 million dollars. This is mostly used to send EMOJIS!!!  4. Only 4% of American brands are marketing on TikTok. That means YOU are likely in the 96% that has not yet adopted the TikTok marketing. Go where others are not. Short form Video is relatively new to marketers and will require some effort to get it right. 5. India and China followed by SE Asia represent the largest user bases for TikTok. Although North America and the EU are growing if you have a business that can sell in India (Amazon Sellers in India) or China you have unique conduits to help you build your brand. Note: in China the app is called Douyin - but it is the same overall. 6. As Maayan referenced in the podcast users want an escape. They want to be happy. They watch TikTok to check out for a bit, just like watching TV in the old days. The average user spends 52 minutes per day watching TikTok. 7. In most countries TikTok is dominating on Android based devices. This is due in part to the most popular countries and their user base. iOS may trail, but they spent far more per user on TikTok - which is a normal dynamic.  8. The Top 50 TikTok creators are followed by 7.6% of the World's population. The amount of people following them is more than the population of many western countries COMBINED.  9. TikTok is growing faster. 10. Engagement is NOT awesomer yet on TikTok. People log in everyday to other social platforms like Instagram (95%), Facebook (96%), and SnapChat (95%). TikTok has only 29% daily engagement from it's total user base. Those who do login are very engaged however, but this is one key statistic that TikTok will continue to focus on. https://awesomers.com/166 https://awesomers.com/podcast - for full show directory.

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If you are an Amazon seller, ecommerce entrepreneur, ebay seller or you want to learn how to sell online this Podcast is for YOU! What is an Awesomer? An Awesomer is someone who through a series of long-term actions and behaviors has demonstrated that they are not satisfied with normal. They are achievers to a penultimate degree in their own industry specialty or area of interest. There are no monetary criteria to be an Awesomer, in fact, many mega-wealthy people are not Awesomers. Some of them are Normies. Others are even Basics! Awesomers want to thrive; not just survive. Awesomers are trying to improve their lives and the lives of those around them. They are trying to make an impact, in whatever way they can, on the world. Many Amazon Sellers are awesomers. They took the Amazon FBA opportunity and they siezed the moment by taking action. If you are an Amazon Seller or interested in selling in eCommerce you should take a moment now and listen to all the Awesomer origin stories. Entrepreneurs solve problems in the world. They don’t create them. Awesomers are never done learning or improving. To become an Awesomer one must realize the journey to improve is perpetual. In other words, you don't arrive to the land of the Awesomer as a destination. Being an Awesomer means you are on the path of achievement for the sake of improving your life and those around you. Awesomers are 75% more likely to listen to educational or improvement podcasts.** What is a Normie? A Normie is someone who is stable and well established in life and ultimately is satisfied with the status quo. They don't want to rock the boat. They don't want to take risks. Normies are satisfied to survive. Normies are fine, just ask them. Awesomers have no problems with Normies. In fact, most Awesomers are surrounded by Normies who are their close friends and even family. More often than not Normies do not understand the plight of the Awesomer so they will warn the Awesomer to “be careful” or “don’t do it” or provide other guidance they mean to be helpful, but it is really just negativity that the Awesomer must overcome. We all know and love Normies and we are not criticizing Normies. We're only delineating some of the differences that exist between Awesomers and Normies. Normies are 84% more likely to listen to news about the Kardashians than Awesomers.** What is a Basic? A basic is someone who doesn't care about anyone which is often including themselves. They self-sabotage, they create problems, and they are not people that anyone should hang out with. They suck the life out of everyone around them by manufacturing drama, problems, or other nonsense. These people have chosen a path for themselves often by years and years of behaviors and actions which lead them to the life they have today; which is ok with us. We’re not judging. We just choose not to have our journey detoured by crossing the path of a Basic. (We also refer to this as the no A-HOLE rule.) 63% of basics have a cell phone only to play games, consume news or "vent" on social media.** **The preceding statistics for each archetype above is 100% made up. We like to make jokes. But we'll always tell the truth and set the record straight. The Awesomers.com podcast, hosted by Steve Simonson, will showcase some of the amazing origin stories of Awesomers from around the world. There are so many truly inspiring stories from people from all walks of life, but most often the Awesomers that will be focused on will be those who are also entrepreneurs. We'll be launching in the last half of 2018 as we build the systems and a team to support this important effort. We hope you will join us for this exhilarating journey! Many of these awesomers are Amazon sellers who have built an Amazon FBA ecommerce business and have started to see positive financial and lifestyle results.