# 25 - Why Participants Participate in User Research with Brittany Rutherford of User Interviews
We’ve talked a lot about how researchers do research, now it’s time to hear from the participants. We invited our Participant Marketing Lead, Brittany Rutherford, and had some recent participants leave voicemails about their experience. We asked participants, "why do you participate in user research?" to help us understand how participants think about user research and how we can make their experience better. Learn more about why people like being part of User Interviews.