# 27 - International Markets and Anthropology with Leia Atkinson of Shopify
This is the second episode in our three part series on cross-cultural research. In this episode, Erin and JH chat with Leia Atkinson, Staff Researcher at Shopify. Leia chatted with Erin and JH about how her degree in Anthropology helps her learn more about international audiences through research. She shared her technique for recruiting participants through "snowballing", how she deals with culture shock, and how she maximizes her learning each time she takes a research trip abroad.