#151: Navigating the Future of AI-Driven Marketing with Melissa Sargeant, CMO of AlphaSense

In this episode, AWS Enterprise Strategist Miriam McLemore joins Melissa Sargeant, the Chief Marketing Officer of AlphaSense, to dive deep into the world of marketing and AI. Melissa shares her journey and the pivotal role she plays in transforming AlphaSense's marketing strategy to meet the demands of the rapidly evolving market intelligence platform. They discuss the challenges of scaling marketing operations, the importance of personalization and trust in AI-driven technology, and the unique culture of constant learning that drives AlphaSense's success.

Om Podcasten

The Executive Insights podcast, brought to you by AWS (Amazon Web Services), features peer-to-peer conversations between business executives on innovating for growth, building resiliency, and shaping the future of their organizations.Learn more at AWS Executive Insights and follow us on LinkedIn. For video versions of these and other conversations, subscribe to our YouTube playlist.