Augmentation and Acceleration: AI in Creative Industries, Mark Read, CEO of WPP, Part 2

In part 2 of this conversation, Tanuja Randery and Mark Read, CEO of WPP, dive deep into the world of generative AI and its profound impact on various industries, including marketing and advertising. They discuss how AI can augment human creativity, the importance of addressing the skills gap, and the ethical considerations surrounding AI deployment. Mark also shares leadership insights, emphasizing values-based decision-making, customer obsession, and the significance of creativity in driving business success. Resources: Amazon Bedrock: https://aws.amazon.com/bedrock/ AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/

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The Executive Insights podcast, brought to you by AWS (Amazon Web Services), features peer-to-peer conversations between business executives on innovating for growth, building resiliency, and shaping the future of their organizations.Learn more at AWS Executive Insights and follow us on LinkedIn. For video versions of these and other conversations, subscribe to our YouTube playlist.