Hyper-Personalization Using AI-Powered Marketing

In today's episode, Vijay Chittoor, co-founder and CEO of Blueshift, discusses how his company uses artificial intelligence to deliver personalized marketing to individual customers at scale. By leveraging AI and large datasets, Blueshift can make customized decisions for each customer's unique journey. Chittoor shares insights on building AI-powered technology and the important role humans play in strategic creative development. Resources: Amazon Bedrock: https://aws.amazon.com/bedrock/ AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/

Om Podcasten

The Executive Insights podcast, brought to you by AWS (Amazon Web Services), features peer-to-peer conversations between business executives on innovating for growth, building resiliency, and shaping the future of their organizations.Learn more at AWS Executive Insights and follow us on LinkedIn. For video versions of these and other conversations, subscribe to our YouTube playlist.