Modernizing Public Media for the Streaming Age at PBS
Hear from Ira Rubenstein, Chief Digital and Marketing Officer at PBS, as he discusses the transformation of public media for the streaming age. Drawing from his 20+ years of experience championing digital innovation in Hollywood, Rubenstein details PBS's evolution into a sophisticated digital platform delivering 400 million streams monthly. He highlights PBS's unique challenges as a membership organization of 300+ local stations, its commitment to accessibility, and innovative approaches to digital fundraising. The discussion emphasizes PBS's role as a national treasure adapting to rapid technological change while maintaining its core mission of providing free, educational content to all Americans.