How To Make Anonymous Case Studies Work for You w/ Joel Klettke

In this episode, I speak with Joel Klettke, Founder of Case Study Buddy. We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds. We also covered a topic near and dear to my heart - what can I do to convince a sceptical customer to sign off a case study? There are a bunch of different methods Joel shared, but the one that stood out to me was creating an 'anonymous' case study. Follow Joel here - https://www.linkedin.com/in/joelklettke?originalSubdomain=ca

Om Podcasten

Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community. If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.