How to Scale a B2B Community for Finance Leaders w/ Dominique Farrar

In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk. We talk about: Building CFO Connect, a community for modern finance leaders, from scratchIngredients needed to build and scale a successful online communityAnd why the concept of community can be a HUGE competitive advantage in B2B This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start. This is real advice for the everyday B2B marketer who wants to be better.You can follow Dominique here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

Om Podcasten

Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community. If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.